A Marketing Agency
Built on Results,

Mike Black is the Founder and CEO of Ignition Canvas, a strategic marketing agency helping small to mid-sized businesses sharpen their marketing through deep customer insights, competitive research, and direct client discovery. His path to the industry is anything but conventional. After earning his Master of Social Work from the University of Denver and leading family therapy teams at the University of Colorado’s Department of Psychiatry, he brought a clinician’s curiosity about how people think and make decisions into the world of business strategy. That rare combination of behavioral insight and marketing expertise became the foundation for Ignition Canvas, which he founded in 2013.

Kelsie McWilliams is Head of Marketing Operations at Ignition Canvas. She earned a Master’s in Rhetoric and Composition and spent over a decade teaching writing, academic research skills, and English for multilingual learners at the undergraduate and graduate levels. This experience sharpened her deep expertise in research, argumentation, and persuasion, which she leverages to drive marketing strategy that matches messaging to context and audience. She brings that same precision to operations, keeping teams aligned and executing strategy at scale.

Kelsie enjoys writing poetry in airport terminals, photographing the northern lights, and watching alpine sunsets with her three pups. She can also be found hiding her tattoos in plain sight and sampling chips and queso across Colorado (with a patio marg on the side, of course).

Chris Beauchamp is Head of Brand & Growth at Ignition Canvas, where he helps companies build compelling brands that drive market share and fuel sustainable growth. With deep expertise in business development and brand strategy, Chris takes a client-centric approach—leading with curiosity, listening first, and building the kind of trust that turns prospects into long-term partners.

A certified ontological coach (Newfield Network) and ICF Associate Certified Coach, he brings a human-centered lens to every growth challenge. Chris holds a degree in Architecture from CU Boulder, is fluent in Spanish, and has a passion for international travel that fuels his global perspective and cross-cultural instincts. When he’s not building brands, he’s volunteering with redM to fight human trafficking in Colorado.

Kaela Edwards is a performance-driven marketing strategist who builds high-velocity acquisition engines that prioritize value over volume. Known for trading “vanity metrics” for a 113% increase in AOV, she focuses on the math that drives the bottom line: CPA efficiency + pipeline predictability.

Whether managing global budgets or orchestrating complex ABM strategies for Fortune 500 accounts, Kaela specializes in making CRM data something sales teams actually enjoy reviewing.

Armed with a technical quiver including 6sense, CTV, and HubSpot, she excels at turning intent data into record-high revenue. When she isn’t optimizing full-funnel media spend, you can find her practicing archery—proving she has a knack for hitting high-value targets both in the office and on the range!

Jeff Cheatham serves as the Media Relations Executive for Ignition Canvas. His career in corporate communications spans over 20 years of experience, both at the agency and corporate level. Specializing in business-to-business (B2B) PR, his signature style of client service involves a highly responsive communication strategy and tactics that require an innate sense of urgency. He firmly believes that the public relations profession is a relationship-driven business, with rapport playing a crucial factor in the effort to secure high-value earned media coverage for his clients. Jeff honed his PR skills in the fast-paced world of NASCAR, where he worked with several teams, drivers, and sponsors on a national stage. He lives in Dallas with his wife and two rescue dogs.

For nearly 20 years, Jackie has helped businesses fix what most marketing gets wrong: structure. When messaging shifts between channels, sales and marketing say different things, and tactics replace strategy, the result is wasted budget and stalled growth.

As a copywriter and marketing strategist, Jackie specializes in aligning brand messaging, campaigns, and execution across web, paid media, email, LinkedIn, PR, and sales so everything works together and drives revenue.

At Ignition Canvas, she brings expertise in copywriting, SEO/AEO, and marketing strategy, ensuring every piece of content is structured to perform and every campaign is built around business objectives.

Her work has delivered real results: scaling a niche agency to $30K+ MRR in six months and developing an email sequence that generated $500K in revenue.

When she’s not strategizing, you’ll find Jackie hunting for the perfect notebook in stationery stores around the world.

Isis-Maya Nissman is the Content Specialist for Ignition Canvas. She specializes in crafting compelling narratives that resonate with audiences and achieve marketing goals. With 7+ years of experience in fast-paced environments, she delivers quality content ranging from case studies to social media campaigns. She leverages research skills along with best practices in AEO and SEO to deliver results-oriented content that drives engagement and brand awareness. When she isn’t writing high-converting copy, she’s conducting customer and target market interviews to develop strategic marketing content for clients within the real estate, financial, industrial, and healthcare sectors. In her free time, she loves to travel through LATAM and surf as much as possible.

Keith is a UX strategist, developer, and designer with 20 years of marketing experience who gets personally offended by bad design and has somehow turned that into a career. His trajectory has taken him through agencies, a SaaS company, startups, and the freelance wilderness, giving him a rare end-to-end perspective on how digital experiences get built, broken, and occasionally saved. He specializes in transforming complicated user journeys into intuitive ones, with a sharp intolerance for frustrating UI. Lately, he’s been focused on how AI can enhance workflow, ideation, and efficiency. When not crusading for the user, Keith can be found mountain biking, skiing, or losing at Pickleball. He is effectively managed by a very demanding golden retriever named Hudson, who handles all public relations.