From "See What Sticks" to Data-Driven Marketing
A market leader in residential leasing and property management services in Denver, Northern Colorado, and Colorado Springs, Real Property Management Colorado started noticing a decline in the number and quality of their leads coupled with an underperforming website in 2014. That’s when Ignition Canvas stepped in.
The Challenge
A Disjointed Approach
“[Our marketing] was pretty scattered. I think we were focusing a lot of our time on trying different things just to see what would stick.”
RPMC’s marketing strategy was self-managed and lacked cohesion. Their website was also hard to edit, poorly structured for SEO, and struggling to convert. Greg knew it was time to overhaul the site and kickstart a paid media campaign to bolster lead quality.
Their initial paid media campaigns generated low-quality leads with a high cost per lead (CPL) and focused on generating tenant leads instead of the more valuable property management leads.
“They were seeing, originally, not very many quality leads coming in and high cost per leads… it was really a focus on driving quality property management leads.”
The Solution
A Unified Strategy
Ignition Canvas audited RPMC’s account to find what was working and what wasn’t. They restructured the campaigns, refined audience targeting, and focused on relevant keywords to improve ad performance and lead quality.
Ignition Canvas also made improvements to the structure, user experience, and overall performance of the RPMC website. The new design was responsive and SEO friendly, with an emphasis on optimizing key pages to improve conversion rates.
The Results
Measurable Success
With the support of the Ignition Canvas team, RPMC was able to track leads in real time, leading to a substantial increase in both the volume and quality of leads.
“We were able to drive twice as many leads at half the cost.”
Now, RPMC consistently converts 35–40% of the leads generated by Ignition Canvas into sales. This improved efficiency has empowered their internal sales team to focus on conversion while giving Greg some much-needed peace of mind.
“It has definitely let me sleep better at night, knowing that they’re watching.”
By delivering real-time results, building a high-functioning website, and increasing lead volume by almost 400% over a six-month period, RPMC and Ignition Canvas have forged a partnership built on trust and a shared business vision, spanning over a decade (and counting!).
“I would just say Ignition Canvas rocks. We’re super grateful for you. And we know you are putting your best foot forward to help us put our best foot forward.”
Let’s talk
Ready to stop guessing
and start growing?
Tell us about your business and your goals. We’ll be honest about whether we’re the right fit, and if we are, we’ll show you exactly what’s possible.
Start a conversation