Paid Media / Web

12 Years of
Earned Trust

Most agency-client relationships last 12 to 24 months. Real Property Management Colorado has been working with Ignition Canvas for 12 years. The relationship started the way many do — a recommendation, an introduction, a willingness to try something new. What kept it going for over a decade is something different: a deliberate decision, on both sides, to structure the work so it had to earn itself again every quarter.

Real Property Management Colorado Residential Property Management

About this engagement

Real Property Management Colorado

Full-Service Residential Property Management

Real Property Management Colorado (RPMC) is a full-service residential rental and property management company serving the Denver, Colorado Springs, and Northern Colorado markets. As Colorado natives, the team understands the specific complexities of operating in the state — from applicant screening to 24/7/365 maintenance services. Over the years, they’ve leased and managed thousands of properties for owners across the Front Range.

Ignition Canvas

Middle-Market Marketing Built on Research

Ignition Canvas serves owner-led and mid-market companies that need strategic marketing depth without the overhead of building it internally. Every engagement begins with research — into the client’s customers, their competitive landscape, and the gap between where the brand is and where the evidence says it could be. Execution is handled by an in-house team across strategy, design, paid media, content, web, HubSpot, and PR — coordinated under one roof.

The Challenge

Activity Without Direction

When Greg Bacheller, owner of RPMC, first engaged Ignition Canvas, his marketing was self-managed and didn’t have a unified shape. The team was working hard. They were also working in many different directions at once.

The symptoms were everywhere. The website was hard to edit, poorly structured for search, and converting at low rates. Lead volume was declining, and lead quality was declining faster. Paid media campaigns were generating prospects at a high cost-per-lead. Worst of all, the campaigns that were working were driving the wrong audience entirely — tenant leads, when the business needed property management leads from owners.

The pieces weren’t broken. They were uncoordinated. And without coordination, every dollar spent was either competing with another dollar or pulling in a direction that didn’t serve the business goal.

“It was pretty scattered. I think we were focusing a lot of our time on trying different things just to see what would stick.”

Greg Bacheller, Owner, Real Property Management Colorado

The Work

From Scattered to Strategic

The engagement started with a full audit of RPMC’s marketing accounts — paid media, organic search, the website, the lead intake process, and the data flowing between them. The objective wasn’t to add new tactics. It was to align the existing ones around a clear strategy: drive higher-quality property management leads at a lower cost.

Rebuilt website with responsive design and audience-specific conversion paths
Separate conversion funnels for property owners and renters
Restructured paid media campaigns around refined audience targeting
Keyword strategy built around terms used by actual buyers, not broad volume terms
Real-time lead tracking and attribution infrastructure
Reporting connecting marketing spend to qualified pipeline

“It has definitely let me sleep better at night, knowing that they’re watching.”

Greg Bacheller, Owner, Real Property Management Colorado

The Results

A Function That Compounds

The numbers from the early engagement set the trajectory. But the more important result is what happens when those numbers compound over a decade.

~400% Increase in lead volume over six months

½ Lead cost — twice the volume, half the price

35–40% Of leads consistently convert to sales

12 yrs Active engagement — and still growing

“Marketing infrastructure that’s been continuously refined, audiences that have been continuously studied, and a strategic foundation that’s been continuously updated produces a different kind of business than one that resets every two years with a new agency.”

Mike Black, CEO, Ignition Canvas

“The work has to keep being worth what it costs, every cycle, or the relationship doesn’t continue. Twelve years is the proof.”

Mike Black, CEO, Ignition Canvas

Let’s talk

Ready to stop guessing
and start growing?

Tell us about your business and your goals. We’ll be honest about whether we’re the right fit, and if we are, we’ll show you exactly what’s possible.

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12 Years ofEarned Trust